The Launch

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CHANEL and The Boat Race Announce Long-Term Partnership

CHANEL and The Boat Race Announce Long-Term Partnership

CHANEL and The Boat Race Company Ltd have announced the signing of a long-term partnership with CHANEL as Title Sponsor and official Timekeeping Partner. The 2025 event will become The CHANEL J12 Boat Race. The historic race between Oxford and Cambridge Universities was established nearly 200 years ago in 1829. It is the oldest major sporting event in the UK, with the dark and light ‘Blues’ crews of eight rowers pitted against each other on the River Thames every year in the Spring.
October 26, 2024 — Kristin Foster
Tags: Cambridge University Boat Club CHANEL CHANEL J12 Boat Race Crew Crew Team Custom Gear Custom Rowing Kit JL Athletics JL Racing JL Rowing Oxford University Boat Club Partnership Regatta Row Rower Rowing Rowing Club Rowing Community Rowing Kit Sponsorship The Boat Race United Kingdom Rowing